Test real buyer questions
We benchmark the questions customers actually ask when choosing a local provider—not branded searches that already know your name.
When customers ask ChatGPT and other AI platforms who to hire, some businesses make the shortlist—and others disappear. Piperly shows you where you stand, who is winning instead, and what to do about it.
Your business has strong customer proof, but competitors package and corroborate their evidence more clearly for AI systems.
AI recommendations are influenced by the evidence available across your website, reviews, directories, authority sources and the wider web. Piperly separates the raw answer from the reason behind it.
We benchmark the questions customers actually ask when choosing a local provider—not branded searches that already know your name.
We identify the businesses and authority sources that repeatedly surface across recommendation environments.
We investigate why competitors are easier for AI to trust, understand and recommend—then prioritize the fixes worth making.
Measurement is the starting point. Your audit turns the benchmark into competitive intelligence you can actually use.



Piperly distinguishes what a business says about itself from what independent sources corroborate—and from what actually surfaces in AI recommendations.
What the business publishes about itself.
What independent sources verify.
What AI actually used or recommended.
We do not sell a deterministic “ChatGPT ranking.” AI answers can change by model, timing, prompt wording and source availability.
Instead, Piperly uses a standardized set of unbranded buyer-intent questions, captures the recommendation evidence, and looks for repeatable patterns across the benchmark.
Find out who AI recommends instead of your business—and the evidence behind it.
Secure checkout will be available here before launch.
Not exactly. Traditional SEO can influence the evidence AI systems encounter, but Piperly focuses specifically on recommendation visibility, competitive evidence and the sources AI uses to form an answer.
The benchmark is designed around major AI recommendation environments and may include ChatGPT, Perplexity, Gemini and other relevant systems depending on the audit configuration and availability.
No. AI systems are probabilistic and continuously changing. We identify observable gaps and practical opportunities; we do not guarantee rankings, recommendations or revenue outcomes.
No. The audit is intentionally lightweight: purchase online, provide your business details, and receive the completed report electronically.
We use AI and software for measurement and research, then apply a structured evidence and quality-control process before delivery. The goal is useful intelligence, not a raw automated score.